Director of Media & Brand Strategy — Proposal

Great technology
deserves great
storytelling.

Grooper is building the future of AI-powered document intelligence. This is a proposal to build the media program that makes the world take notice.

The Moment

Grooper is at an inflection point.

You're no longer just a document processing company. You're an AI platform serving healthcare, finance, higher education, oil & gas, government — and you're growing fast.

The technology is there. The clients are there. What's missing is a media program powerful enough to match the ambition — one that turns customer wins into cinematic proof, makes your engineers feel like pioneers, and gives your sales team assets that open doors before they knock.

That's what I build.

The Gap

Grooper serves healthcare, finance, higher education, oil & gas, and government — sectors where trust is everything. Right now there's no cinematic client proof, no podcast, no employer brand presence. That's not a weakness. It's a blank canvas.

The Advantage

Most enterprise software companies tell their story through features and pricing pages. Grooper has real clients with real outcomes — Braum's, Oklahoma State, American Airlines FCU, Sally Beauty. Those are documentaries waiting to be made.

The Timing

Grooper joined Microsoft for Startups in 2025. AI document intelligence is mainstream news. The companies that build their media presence now will own the narrative when the market fully consolidates.

Who I Am

1984 Studios

A filmmaker who speaks business.

I'm Mat Miller, founder of 1984 Studios. I've spent years producing cinematic documentary work — mini-docs, brand films, artist portraits — that find the human story inside complex subjects and make it impossible to look away.

I've traveled to Savannah, Austin, and Santo Domingo for a single story. I've filmed inside galleries, on stage, in workshops — wherever the moment lives. My work has screened at the SCAD Film Festival and placed artists and organizations in front of audiences they couldn't reach on their own.

Now I want to bring that discipline to Grooper: to build a media program from the ground up, inside an Oklahoma-headquartered company that's doing genuinely interesting things with AI and data.

This isn't a contract position to me. It's a directorship — and I plan to run it like one.

Cinematic DocumentaryDirector

Brand StorytellingDirector

Podcast ProductionProducer

Short-Form Social ContentDirector

Studio Design & BuildLead

Content Library ArchitectureBuilder

Also covers

Photography · Website Assets · Sales Collateral · Employer Branding · Event Coverage

Selected Work

Highlighted Work

Every film below was directed and produced by Mat Miller. Click any thumbnail to watch.

Documentary & Portrait Work

Mini-Documentary · SixTwelve

612 Residency: Bradley Beesley

Portrait of a filmmaker — shot in Austin, TX

Mini-Documentary · SixTwelve

612 Residency: Peter Roberts

HEADCASES (OK!) — Iconic Oklahomans in mixed media

Mini-Documentary · SixTwelve

612 Residency: Marie Casimir

Reclaiming The Lakou — movement, voice & storytelling

Artist Portrait · 1984 Studios

Alexandro Santana

Santo Domingo 2020 — preparing for the show

Film · 1984 Studios

Short Film

1984 Studios production

Also on Vimeo

Additional documentary &
portrait work available

Commercial Work

:30 Spot · Healthcare

Hunter HealthCare: MyCare 2026

Broadcast commercial — 1984 Studios

Commercial · Healthcare

Physical Therapy Center

Brand spot, 2024 — 1984 Studios

Product Film · Music Tech

Keeley Electronics: ZOMA

Product launch film — 1984 Studios

Social & Influencer — "OK I'm Ready" Mental Health Campaign

Two-campaign influencer series produced for the Oklahoma Department of Mental Health and Substance Abuse Services. 17 influencers across two campaigns — 7 highlighted here, including Greyson Chance — shot vertical-native for social distribution. Click any thumbnail to watch.

Influencer · Mental Health · OKIR01

Greyson Chance

OK I'm Ready Campaign — 1984 Studios

Influencer · Mental Health · OKIR01

Josh Sallee

OK I'm Ready Campaign — 1984 Studios

Influencer · Mental Health · OKIR01

Lacey San Nicolas

OK I'm Ready Campaign — 1984 Studios

Influencer · Mental Health · OKIR02

Damon Hopkins

OK I'm Ready Campaign — 1984 Studios

Influencer · Mental Health · OKIR02

Graham Colton

OK I'm Ready Campaign — 1984 Studios

Influencer · Mental Health · OKIR02

PJAE

OK I'm Ready Campaign — 1984 Studios

Influencer · Mental Health · OKIR02

Sydney Lee

OK I'm Ready Campaign — 1984 Studios

"Get It? Got It. Good!" · 2023 Results

844K

Total Views

427K

Reach

58K

Likes

11.4K

Campaign Scale

Influencers

36.8K

Weekend Site Visits

2,178

Saves

20wks

Sustained Content Run

The Roadmap

How we build this — in three phases.

The program doesn't start at full speed. It starts with listening, learning, and delivering early wins that prove the model before scaling it.

Phase 01 · Days 1–90

Listen &
Launch

Audit existing content, brand assets, and sales collateral
Complete gear audit — assess current equipment and spec exactly what's needed to go on-air at a professional level
Interview leadership, sales, and key clients to find the best first stories
Produce the first cinematic client mini-doc — ship it within 90 days
Design the podcast studio (scoping, layout, equipment spec)
Establish content workflow and asset library infrastructure
Define metrics baseline and reporting cadence

Phase 02 · Months 4–6

Build &
Ship

Launch branded podcast — first 4 episodes recorded and released
Complete studio build-out at Grooper HQ
Produce second and third client mini-docs across two verticals
Stand up social content pipeline — 3+ assets per week
First culture/employer brand content series
Deliver innovation documentary — AI or scanning technology focus

Phase 03 · Month 7–12

Scale &
Compound

Full program in operation across all 7 pillars
Quarterly mini-doc cadence — one per major vertical
Podcast at consistent release schedule with growing audience
Sales team equipped with a full library of video assets by use case
Recruiting content driving qualified applications
First annual content program review and Year 2 roadmap

How We'll Know It's Working

Measured monthly.
Reported quarterly.

Every metric below maps directly to a business outcome — not a vanity number. This program exists to drive growth, trust, and talent acquisition.

📈

Audience Growth & Engagement

LinkedIn followers, YouTube subscribers, podcast listeners, video completion rates, and content shares — tracked monthly with trend analysis.

🎯

Qualified Inbound Inquiries

Attribution tracking on which content pieces (mini-docs, podcast episodes, social clips) are driving demo requests and sales conversations.

💼

Recruiting & Employer Brand Impact

Application volume, candidate quality scores, and hiring manager feedback on whether media content is moving the needle in recruiting pipelines.

🤝

Client Engagement with Case Studies

View counts, time-on-page, and sales team usage of mini-docs in active deals. A case study that doesn't get watched doesn't help close business.

🗂️

Reusable Marketing Asset Growth

Total assets in the searchable library, organized by format, vertical, and use case. Quarterly asset utilization reports showing what's actually being used.

🚀

Campaign Performance

For each strategic initiative or product launch supported by media — reach, engagement, and conversion outcomes reported against objectives set in advance.

Let's Build This

Grooper has the technology.
Let's tell the story.

I'm ready to start — and I'm ready to build something that lasts. If you want to talk through any part of this proposal, let's get on a call.

1984studios@gmail.com

Studio

1984 Studios

Role

Director of Media & Brand Strategy

Great technologydeserves greatstorytelling.

Grooper is at an inflection point.

A filmmaker who speaks business.

Highlighted Work

How we build this — in three phases.

Measured monthly.Reported quarterly.

Grooper has the technology.Let's tell the story.

Great technology
deserves great
storytelling.

Measured monthly.
Reported quarterly.

Grooper has the technology.
Let's tell the story.